However, it’s not a new occurrence, though our hyper-vigilance post-Roe may make it feel like that. How exactly one could opt-in to Enfamil’s promotional program through partners is unspecified.īased on the purposeful murkiness surrounding data collection and usage, it’s hard to infer exactly how a package of formula got sent to someone with no use for it. However, the program which sends out free samples of formula, called “Family Beginnings,” does require a sign up from Enfamil’s website. Prior buying habits, then, could be used to guess that a consumer may want to try Enfamil’s baby formula, even if they aren’t absolutely sure that a baby is on the way. They may also use this information to draw inferences about consumers, including inferences about what products they might be interested in.
Walgreens does collect personal information from consumers, including purchases-they also claim that while they don’t sell this information, they do share it under certain circumstances, including within loyalty programs.Įnfamil’s privacy policy states that they may collect information from other sources, including third-parties. Both of these statements are vague, and the companies’ privacy policies do little to clear things up. Walgreens responded to the thread claiming that they “did not provide individual customer purchase information to Enfamil.” Enfamil also responded, claiming that their promotional programs were carried out on an “opt-in” basis, wherein those receiving communications had to provide consent beforehand to either Enfamil or a partner organization. I was asked to take the test by my doctor despite having no Fallopian tubes. Wade’s overturn, this kind of marketing can elicit a special sort of worry-what data can companies collect about reproductive choices, and how will they use it?ĭear I received this package today a week after purchasing a pregnancy test at your store. Besides criticizing the waste of a product which has recently become a scarce commodity, they chastised formula company Enfamil for sending free formula without being sure the recipient needed it, pointing out that if they were “desperately trying to get pregnant,” that package would be “a kick to the face,” and that if an abusive partner had intercepted the package, that could potentially put the recipient in harm’s way. On July 16, Twitter user uploaded a thread alleging that one week after purchasing a pregnancy test from Walgreens using their rewards card, they had been sent a package from Enfamil containing baby formula. We’re still in the midst of a nationwide formula shortage, but that apparently isn’t stopping formula companies from aggressively marketing their products to potential consumers-whether or not they're planning on having a baby!
0 kommentar(er)
